Subject This article deals with the issues of investment activity of insurance organizations, estimation of opportunities and prospects of its development, and interaction with other participants of financial markets. Objectives The article aims to investigate possibilities of investment activity of insurers, substantiate prospects and directions of improvement in connection with development of financial markets and strengthening of mutual interests of their participants. Methods For the study, we used analytical and statistical methods. Results The article defines and substantiates the main areas of investment and further development of Russian insurers and other participants of financial markets, banks and mutual funds. Conclusions Russian insurers have good prospects of investment activity due to growth of insurance reserves on life and equity insurance. Trust management in insurance which has not been developed yet should be a promising direction.
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