Home  Journals  Finance and Credit  26(410) - 2010 July

Features of development retail banking in Russia

Available online: 16 July 2010

Subject Heading: Bank management

JEL Classification: 

Retail banking in Russia only grows, it is opened for all and it is ready to a serious competition for the client and its growing requirements. Having the basic tools of influence on the population, banks not always can win it. The share of the consumers which are not using bank sector is still great. For the client, at a bank choice as long-term partner important presence of as much as possible wide choice at a floor price and high quality of service, and the trust transformed to confidence, generating feeling of loyalty, and according to attachment to bank.

Keywords: retail banking, consumers, a brand, bank products, loyalty, trust, reliability

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ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

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