Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat LCCN Permalink Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
Demand’s formation on the Russian market of banking products for individuals
Available online: 27 May 2010 Subject Heading: Bank management JEL Classification:
Based on the analysis of selected indicators of banking products for individuals the authors put forward the hypothesis that the current interest rate on loans and deposits is not a determining factor in shaping the individuals’ demand for services of particular banks. A study conducted by the authors identified a group of factors affecting the demand of individuals for services of particular banks, the main of which are quality of bank products and risks associated with purchasing products in a particular bank. On this basis it was suggested that in current situation banks’ measures to stimulate demand for their services should not only be limited with changes in the interest rates, but also include activities aimed at positioning the bank as a reliable banking institution. Keywords: banks, banking products, customer demand, individuals, loan rate, deposit rate |
ISSN 2311-8709 (Online)
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