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Finance and Credit
 

Investigation of specific features of market instruments in the management of services

Vol. 16, Iss. 12, MARCH 2010

Available online: 24 March 2010

Subject Heading: Economy questions

JEL Classification: 

Zuzanova E.V. Art. lecturer «Socio-economic disciplines», KavMinVody Institute of Service (Branch), South-Russian State University of Economics and Service, Pyatigorsk
zuzanova@mail.ru

Article update problem studies the specific features of market instruments in the practice management services, as well as issues of developing an efficient mechanism for the management of services, which should be considered in the caeration, one of the most important marketing tools that are strategic in nature.

Keywords: Services; market instruments, indicative planning, public administration

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ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

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