Subject. This article assesses the business investment performance and corporate sustainability financing from the perspective of the classical analysis of a firm's business activities. Objectives. The article aims to interpret the factor model of return on investment as the tool of reflecting the alignment of private and public interests around the corporate functioning. Methods. For the study, I used the methods of modeling and analysis. Results. The article proposes and describes the factor dependence of business investment profitability, and it identifies the issues of uncertainty regarding the specific composition of investments to be analyzed from the considered perspective. Conclusions. The presented approach to factor decomposition of return on investment helps create a unified system with the DuPont models and A.D. Sheremet's models.
Keywords: analysis, return on investment, social capital, technological development, sustainable financing
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