Subject. The article presents a new enhanced method of prioritizing investments in the construction of mobile networks to increase the effectiveness of management decisions. Objectives. The study aims to develop an improved methodology for prioritizing investments in the construction of cellular networks in Russia, taking into account market dynamics. Methods. I apply a comprehensive approach to the exploration of investment prioritization methods, general scientific and special methods of scientific knowledge, like system and functional-structural analysis, observation, classification, analysis of the best practices, synthesis and generalization of existing scientific and practical data. Results. The article offers a new method of investment prioritization based on more accurate forecasting of incremental revenues, considering the impact of the time lag between the change in market share by base stations and the change in market share by revenue. Conclusions. The proposed method relies on the assessment of incremental revenues, considering the impact of the time lag on increasing market share by revenue with an increase in market share for base stations. This factor directly affects the payback period of investments and allows more accurate ranking of regional branches of telecommunications operators, when deciding on investments in network construction for various subjects of the Russian Federation.
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