Subject. This article discusses the present-day restricting factors and digital trends in the Russian society's advancement, since while developing, they are influencing various consumption patterns, lifestyles, habits, etc. Objectives. The article aims to analyze the restricting factors and current digital trends in the society's development to classify them in order to identify the key common characteristics important for the consumers. Methods. For the study, we used analysis, induction, description, and classification. Results. The article analyzes and classifies the found restricting factors of the Russian society's development, identifies the current digital trend key characteristics, and describes the importance of understanding the restricting factors and consumer trends as a core element for medium- and long-term business strategies. Conclusions and Relevance. The modern Russian society has already acquired some digital characteristics that can be observed in the form of certain trends. The results obtained may be useful to managers and business owners to develop business strategies.
Keywords: classification, analysis, trend, digital society, digital transformation
References:
Lynn T.G., Rosati P., Conway E. et al. Digital Towns: Accelerating and Measuring the Digital Transformation of Rural Societies and Economies. Cham, Palgrave Macmillan, 2022, 213 p.
Küfeoğlu S. Emerging Technologies: Value Creation for Sustainable Development. Cham, Springer Nature, 2022, 512 p.
Efimova E.G. [Digital transformation of the economy and society: problems and prospects]. Ekonomicheskie issledovaniya i razrabotki, 2022, no. 11-2, pp. 23–31. (In Russ.)
Gorbashko E.A., Vatolkina N.Sh. [Trends in service sector development in the era of digital transformation]. Tekhniko-tekhnologicheskie problemy servisa = Technical and Technological Problems of the Service, 2019, no. 3, pp. 45–51. URL: Link (In Russ.)
Rassadnev E.S., Osipenko A.A., Lubyankov A.S. [Digital literacy of the population as a factor in the development of the digital economy in Russia]. Vestnik Permskogo universiteta. Seriya: Matematika. Mekhanika. Informatika, 2021, no. 1, pp. 75–80. URL: Link (In Russ.)
Fedosova O.A., Sokolina E.N. [On digital culture as an integral part of the general human culture in modern realities]. Simvol nauki, 2022, no. 2-1, pp. 95–96. (In Russ.) URL: Link
Trusova N.S., Vertakova Yu.V. [Problems of economic security of the digital society and ways to solve them]. Izvestiya Yugo-Zapadnogo gosudarstvennogo universiteta. Seriya: Ekonomika. Sotsiologiya. Menedzhment = Proceedings of Southwest State University. Series: Economics. Sociology. Management, 2021, vol. 11, no. 2, pp. 75–84. URL: Link (In Russ.)
Yakovleva S.N., Khamidullin R.F. [Information risks as a threat to the social security of modern digital society]. Izvestiya Tul'skogo gosudarstvennogo universiteta. Gumanitarnye nauki = Izvestiya of Tula State University. Humanitarian Sciences, 2022, no. 3, pp. 67–77. (In Russ.)
Salimova T.A., Vatolkina N.Sh. [Quality management under the transition to the Industry 4.0]. Standarty i kachestvo = Standards and Quality, 2018, no. 6, pp. 58–62. URL: Link (In Russ.)
Kiel D., Arnold C., Müller J.M., Voigt K.-I. Sustainable Industrial Value Creation: Benefits and Challenges of Industry 4.0. International Journal of Innovation Management, 2017, vol. 21, no. 08, 1740015. URL: Link
Ryynänen T., Hyyryläinen T. Digitalisation of Consumption and Digital Humanities – Development Trajectories and Challenges for the Future. Digital Humanities in the Nordic Countries Conference, 2018. URL: Link
Georgievskii A.B. [Company's servitization: antecedents and consequences]. Vestnik Sankt-Peterburgskogo universiteta. Menedzhment = Vestnik of Saint Petersburg University. Management, 2022, vol. 21, no. 1, pp. 74–104. (In Russ.) URL: Link
Retinskaya V.N., Murzina I.A. [Digital transformation of public administration in a changing social reality: main trends and performance assessment]. Mir nauki. Sotsiologiya, filologiya, kul'turologiya, 2022, vol. 13, no. 1. (In Russ.)
Vishnevskaya O.N., Vorontsova A.V., Vorontsov D.B. et al. [Satisfaction of students with the organization of distance learning at the university during the period of self-isolation]. Vestnik Kostromskogo gosudarstvennogo universiteta. Seriya: Pedagogika. Psikhologiya. Sotsiokinetika = Vestnik of Kostroma State University. Series: Pedagogy. Psychology. Sociokinetics, 2021, vol. 27, no. 2, pp. 74–82. URL: Link (In Russ.)
