Subject. This article considers the catering industry as a sphere of the experience economy. Objectives. The article aims to substantiate the interpretation of the catering industry as a sphere of the experience economy theoretically and empirically. Methods. For the study, we used a content analysis, aspect analysis, text analysis, the Latent Dirichlet Allocation (LDA) analysis, and systematization of approaches of Russian and foreign authors. Results. The article presents a systematization of the approaches of domestic and foreign authors to the consideration of the restaurant business in the context of the experience economy and proves the prevalence of the experience economy component over the economic motives for choosing restaurants. Conclusions and Relevance. The restaurant business can be interpreted as the experience economy sphere. This confirms the need to change the traditional approach to the management of catering outlets. The results obtained can be a theoretical basis for the development of applied management and marketing tools aimed to form the consumer's experience in the catering industry, and can also be used to further conceptualize the experience economy theory in the catering business.
Keywords: experience economy, restaurant business, customer feedback, text analysis, experience
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