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ИД «Финансы и кредит»






Finance and Credit

A SMM-promotion algorithm for the banking sector

Vol. 27, Iss. 1, JANUARY 2021

Received: 30 July 2020

Received in revised form: 23 November 2020

Accepted: 7 December 2020

Available online: 28 January 2021

Subject Heading: INVESTING

JEL Classification: M31

Pages: 211–224


Yanina Yu. SOKOLENKO Marketing agency Yana–Znaet, Yessentuki, Stavropol Krai, Russian Federation

ORCID id: not available

Subject. The article addresses the SMM-promotion algorithm for the banking sector.
Objectives. The aims are to perform a comprehensive research of the SMM-promotion algorithm for the banking sector, to develop a qualitatively new algorithm for SMM promotion, which will be focused on improving the image and attracting the target audience.
Methods. The study draws on methods of logical analysis, induction and deduction.
Results. I developed an algorithm for SMM promotion for the banking sector. The scientific novelty of the algorithm is that it will differ according to objectives of promotion the bank sets.
Conclusions. The findings can be used by SMM specialists in the banking sector, when developing a SMM strategy for promoting banks.

Keywords: SMM promotion, social networks, banking, target audience


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ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

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Vol. 27, Iss. 2
February 2021