Subject. The article addresses the SMM-promotion algorithm for the banking sector. Objectives. The aims are to perform a comprehensive research of the SMM-promotion algorithm for the banking sector, to develop a qualitatively new algorithm for SMM promotion, which will be focused on improving the image and attracting the target audience. Methods. The study draws on methods of logical analysis, induction and deduction. Results. I developed an algorithm for SMM promotion for the banking sector. The scientific novelty of the algorithm is that it will differ according to objectives of promotion the bank sets. Conclusions. The findings can be used by SMM specialists in the banking sector, when developing a SMM strategy for promoting banks.
Keywords: SMM promotion, social networks, banking, target audience
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