Subject This article examines the issues related to the implementation of strategic planning, taking into account the search for alternative actions that enable the company to improve the balance of its future incomes and expenditures in the long term. Objectives The article aims to form a company's development strategy using the offered original model of value rapid assessment. Methods For the study, we used the basic economic models with a focus on the concept of economic value added (EVA). Results As a result of analysis of financial risks and indicators of the company, we offer a company's development strategy through acquiring the partner company's business. Conclusions and Relevance The offered approach helps improve the efficiency of strategic planning in the company. The results of the study can be used in the field of corporate governance, decision-making in the field of private and public corporate acquisitions taking into account the uncertainty of the growth rate of the merged company and the related advantages and risks.
Keywords: economic value added, EVA, financial figure, company value, capital structure
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