Finance and Credit
 

Abstracting and Indexing

РИНЦ
Referativny Zhurnal VINITI RAS
Worldcat
LCCN Permalink
Google Scholar

Online available

EBSCOhost
Eastview
Elibrary
Biblioclub

Archiving

Cyberleninka (12 month OA embargo)

A Conceptual framework for evaluating the competitiveness of mobile network operators

Vol. 24, Iss. 10, OCTOBER 2018

PDF  Article PDF Version

Received: 15 May 2018

Received in revised form: 23 July 2018

Accepted: 6 August 2018

Available online: 31 October 2018

Subject Heading: BUSINESS VALUE

JEL Classification: Z23

Pages: 2331–2344

https://doi.org/10.24891/fc.24.10.2331

Nechaeva M.L. Nizhny Novgorod State University of Engineering and Economics, Knyaginino, Nizhny Novgorod Oblast, Russian Federation
khalyavina.mar@yandex.ru

https://orcid.org/0000-0002-5422-3563

Antonov A.V. PAO MegaFon, Nizhny Novgorod, Russian Federation
diilon@yandex.ru

ORCID id: not available

Subject This paper considers the economic relations of mobile communication operators in terms of competitiveness assessment taking into account modern requirements of functioning and development of competitive market.
Objectives The paper aims to analyze the market situation, approaches to the assessment of competitiveness and methods of determining the performance of mobile network operators, as well as form a single evaluation model.
Methods For the study, we used the methods of analysis and synthesis, abstraction and generalization, an economic analysis, and the statistical methods.
Results The paper highlights the factors influencing the competitiveness of mobile network operators and presents developed original methodological tools for assessing their competitive ability. Also, the article offers methodological provisions on management of qualitative indicators that characterize mobile communication services in the conditions of the regional market.
Conclusions and Relevance Influence of factors helps define competitive status and perspective directions for evaluation of the competitiveness of mobile communication services. These studies will be useful for mobile network operators in assessing competitiveness and developing effective marketing strategies.

Keywords: competitiveness, assessment, service cost, financial productivity, factor analysis

References:

  1. Belous L.V., Berezii A.B. [Industrial market structure as a factor of forming a company's competitive strategy]. Molodoi uchenyi = Young Scientist, 2015, no. 10-2, pp. 100–103. URL: Link (In Russ.)
  2. Gorbat'ko A.B. [Planning of investments for inculcation of new technologies and services in company cellular communication]. Informatizatsiya i svyaz' = Informatization and Communication, 2012, no. 2, pp. 13–16. (In Russ.)
  3. Dudarenko E.V. [Perspectives of investment development of mobile connection operators]. Problemy sovremennoi ekonomiki = Problems of Modern Economics, 2011, no. 3, pp. 147–149. URL: Link (In Russ.)
  4. Kaplan R.S., Norton D.P. Nagrada za blestyashchuyu realizatsiyu strategii. Svyaz' strategii i operatsionnoi deyatel'nosti garantiya konkurentnogo preimushchestva [The Execution Premium: Linking Strategy to Operations for Competitive Advantage]. Moscow, Olimp-Biznes Publ., 2010, 341 p.
  5. Karpov A.O. [Competitive wars on Russian mobile market]. Sovremennye nauchnye issledovaniya i innovatsii, 2014, no. 1, p. 14. (In Russ.) URL: Link
  6. Makarov V.V. Upravlenie innovatsiyami i obespechenie kachestva v otrasli IKT. Monografiya [Innovation management and quality assurance in the ICT branch: a monograph]. St. Petersburg, Politekhnika Publ., 2012, 164 p.
  7. Sidorenko E.A., Vlasenko R.D. [Features of competition on the Russian mobile communications market]. Molodoi uchenyi = Young Scientist, 2016, no. 10, pp. 870–873. URL: Link (In Russ.)
  8. Tsurikova M.V. [Prospects of competitive development on the mobile communications market]. Sovremennye tendentsii razvitiya nauki i tekhnologii, 2016, no. 10-10, pp. 132–134. (In Russ.) URL: Link
  9. Filonich V.V., Lokteva Yu.A. [Criteria analysis of mobile phones market development in Russia]. Gumanitarnye i sotsial'no-ekonomicheskie nauki = Humanities and Social-Economic Sciences, 2016, no. 4, pp. 151–155. URL: Link (In Russ.)
  10. Polyanskaya E.V., Zivenkova A.Yu. [Formation and development of the mobile communications market]. Young Science, 2015, vol. 4, iss. 2, pp. 84–91. (In Russ.)
  11. Barkan D.N. Marketing dlya vsekh: besedy dlya nachinayushchikh [Marketing for all: Entry-level conversations]. Leningrad, Kul't-Inform-Press, 1991, 256 p.
  12. Fatkhutdinov R.A. Global'naya konkurentosposobnost': na stol sovremennomu rukovoditelyu [Global competitiveness: for modern managers]. Moscow, Standart i kachestvo Publ., 2009, 463 p.
  13. Porter M.E. Mezhdunarodnaya konkurentsiya. Konkurentnye preimushchestva stran [The Competitive Advantage of Nations]. Moscow, Al'pina Pablisher Publ., 2018, 947 p.
  14. Fatkhutdinov R.A. Konkurentosposobnost' organizatsii v usloviyakh krizisa: ekonomika, marketing, menedzhment [Competitiveness of organizations in terms of crisis: economy, marketing, management]. Moscow, Marketing Publ., 2002, 885 p.
  15. Faskhiev Kh.A., Popova E.V. [How to measure company's competitiveness?]. Marketing v Rossii i za rubezhom = Marketing in Russia and Abroad, 2003, no. 4, pp. 53–68. URL: Link (In Russ.)
  16. Gel'vanovskii M., Zhukovskaya V., Trofimova I. [Competitiveness in micro-, meso- and macrolevel]. Rossiiskii ekonomicheskii zhurnal = Russian Economic Journal, 1998, no. 3, pp. 67–78. (In Russ.)
  17. Kozlov V.K., Uvarov S.A. Logistika firmy [Company logistics]. St. Petersburg, SPbSUEF Publ., 1998, 264 p.
  18. Volkov A.V., Svetun'kov S.G. [Methodological problems of measuring competition]. Sovremennaya konkurentsiya = Journal of Modern Competition, 2013, no. 6, pp. 54–64. URL: Link (In Russ.)
  19. Nechaeva M.L. [Improvement of the technique of assessment of solvency]. Agroprodovol'stvennaya ekonomika = Agro Production and Economics Journal, 2017, no. 2, pp. 74–80. URL: Link (In Russ.)

View all articles of issue

 

ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

Journal current issue

Vol. 25, Iss. 11
November 2019

Archive