Subject The study addresses the relationships between banks and insurance companies related to banking and insurance services implementation, and integration processes of the banking and insurance business. Banks and insurance companies are considered as buyers and sellers of insurance and banking services and participants of bancassurance relations characterized by varying degrees of integration. Objectives The study aims to clarify the concept of bancassurance and develop a system of indicators describing the composition and structure of the Russian bancassurance services market. Methods Analysis and synthesis, the scientific abstraction method, and the functional analysis serve as the methodological basis of the study. Results We formulate a unique definition of the bancassurance concept and provide its extended and narrow interpretation. The article presents a developed matrix of elements that characterize the form and degree of interaction between banks and insurance companies, and a system of indicators to measure the volume and structure of the Russian bancassurance services market. We define the information database to perform calculations within the framework of these indicators, and propose to measure the degree of integration of the banking and insurance business at four levels. Conclusions The proposed approach to quantitative and qualitative evaluation of interaction between banks and insurance companies will provide an objective picture of the condition and behavior of the Russian bancassurance market, identify emerging trends, and substantiate the strategy of the participants of bancassurance relations.
Skvortsova N.V., Urmatskikh S.A. Rynok bankostrakhovaniya v Rossii: sovremennoe sostoyanie, problemy i novye pravila ego funktsionirovaniya [The bancassurance market in Russia: current state, challenges and new rules for its functioning]. Ekonomika i sovremennyi menedzhment: teoriya i praktika = Economics and Modern Management: Theory and Practice, 2014, no. 35, pp. 24–33.
Kozhevnikova I.N. Vzaimootnosheniya strakhovykh organizatsii i bankov [Relationships between insurance companies and banks]. Moscow, Ankil Publ., 2005, 112 p.
Vodinskii A.A. Vzaimodeistvie bankov i strakhovykh kompanii: sovremennoe sostoyanie i perspektivy razvitiya [The interaction of banks and insurance companies: current state and development prospects]. Sovremennye tendentsii v ekonomike i upravlenii = Modern Trends in Economics and Management, 2013, no. 20, pp. 94–99.
Ignatova N.G. Innovatsionnye produkty pri vzaimodeistvii bankov i strakhovykh kompanii [Innovative products in the interaction of banks and insurance companies]. Sovremennye tendentsii v ekonomike i upravlenii = Modern Trends in Economics and Management, 2014, no. 24, pp. 213–217.
Lapteva E.A. Formy vzaimodeistviya strakhovykh kompanii i bankov [Forms of interaction between insurance companies and banks]. Aktual'nye voprosy sovremennoi nauki = Topical Issues of Modern Science, 2012, no. 21–22, pp. 153–160.
Manchurak M.V. Rol' strakhovykh produktov v razvitii bankovskoi roznitsy [The role of insurance products in the retail banking development]. Ekonomika i politika = Economics and Politics, 2014, no. 2, pp. 139–144.
Motokhin A.M., Fedorova E.A. Analiz struktury rynka bankovskogo strakhovaniya [Analysis of the bancassurance market structure]. Strakhovoe delo = Insurance Business, 2014, no. 9, pp. 16–22.
Pashkova E.N. Zarubezhnyi i rossiiskii opyt razvitiya bankovskogo strakhovaniya [Foreign and Russian experience of bank insurance development]. Ekonomika i upravlenie: analiz tendentsii i perspektiv razvitiya = Economy and Management: Analysis of Development Trends and Prospects, 2013, no. 8, pp. 196–202.
Romanova M.V. Sostoyanie i perspektivy razvitiya bankostrakhovaniya v Rossii [The state and prospects for development of bancassurance in Russia]. Bankovskoe delo = Banking, 2014, no. 3, pp. 31–35.
Shevela O.A., Klishina Yu.E. Perspektivnye napravleniya razvitiya strakhovykh otnoshenii v oblasti bankovskogo strakhovaniya [Perspectives for insurance relations development in bank insurance]. Ekonomika i sovremennyi menedzhment: teoriya i praktika = Economics and Modern Management: Theory and Practice, 2013, no. 26, pp. 16–20.
Yurgens I., Chernin M., Zaretskii A., Smirnova I. Bankostrakhovanie – kreditnoe ili nekreditnoe [Bancassurance: credit or non-credit]. Available at: Link. (In Russ.)
