Importance The article deals with discounts as one of the most common ways to stimulate sales. It focuses on granting the discounts under the requirements of the Federal Law On Fundamental principles of State regulation of commercial activities in the Russian Federation. The study emphasizes that the procedure for granting price discounts is interconnected with the current taxation procedure for value added tax on premium payments to purchasers of goods (works, services). Objectives The aim of the study is to considerthe invoicing mechanism, including correction invoices. Results I have classified discounts based on various factors and conditions stipulated by contracts. The study includes separate consideration of issues related to State regulation of prices for certain types of goods, trade mark-ups (margins), including setting the limits (maximum and minimum prices) by State authorities. The foodstuff prices may include an allowance for purchasing certain amounts of food products. However, when determining selling prices, the allowance is disregarded. Food staples are not subject to any allowance. When applying discounts, to avoid tax implications, the taxpayer should follow the provisions of federal laws relating to regulated prices for certain types of goods, trade mark-ups, maximum and minimum prices, and Russian government resolutions prescribing lists of socially important goods. Conclusions and Relevance It is necessary to pay particular attention to taxpayers issuing correction invoices. The Supreme Arbitration Court of the Russian Federation took a stand on this matter. Non-availability of the regulated procedure for accounting documents execution to support transactions with discounts often leads to disputes between taxpayers and tax authorities.
Aipkin S.M., Bogdanova Yu.V. Skidki v torgovle: osobennosti ucheta u prodavtsa i pokupatelya [Discounts in trade: specifics of accounting treatment by the seller and the buyer]. Vse dlya bukhgaltera = All for Accountant, 2009, no. 3, pp. 6–11.
Antonova E.I. Uchet skidok, premii i bonusov [Accounting for discounts, premiums and bonuses]. Bukhgalterskii uchet = Accounting, 2010, no. 5, pp. 13–20.
Annenkova A. Skidki i bonusy (premii) pokupatelyam. Poryadok nalogooblozheniya NDS i nyuansy ucheta [Discounts and bonuses (premiums) to buyers. Procedure for VAT taxation and details of accounting]. Available at: Link. (In Russ.)
Gorina G.A. Skidki s tsen i tsenovye bar'ery [Price discounts and price barriers]. Spravochnik ekonomista = Economist’s Guide, 2005, no. 1, pp. 29–34.
Gorina G.A. Predostavlyayutsya skidki ili kak obosnovat' pered nalogovymi organami snizhennuyu tsenu [Discounts are granted or how to justify reduced prices to tax authorities]. Finansovye i bukhgalterskie konsul'tatsii = Financial and Accounting Consultations, 2005, no. 1, pp. 13–19.
Gorina G.A. Sistema skidok i nalogovye riski [System of discounts and tax risks]. Finansy = Finance, 2007, no. 3, pp. 34–37.
Gorina G.A. Zakon o torgovle: dogovornoi i tsenovoi aspect [Commerce law: a contractual and a price aspect]. Spravochnik ekonomista = Economist’s Guide, 2010, no. 10, pp. 29–34.
Gorina G.A. Tsenoobrazovanie [Pricing]. Moscow, YUNITI Publ., 2010, pp. 4–125.
Ignat'eva I. Organizatsiya optovoi torgovli. Nalogooblozhenie skidok i bonusov [Organization of wholesale trade. Taxation of discounts and bonuses]. Available at: Link. (In Russ.)
Estratova I.V. Skidki, premii, bonusy: uchet i nalogooblozhenie [Discounts, premiums, bonuses: accounting and taxation]. Bukhgalterskii uchet = Accounting, 2012, no. 8, pp. 35–42.
Kakie vidy skidok mozhet predostavit' prodavets tovarov? [What types of discounts can the seller of goods provide?]. Available at: Link. (In Russ.)
Kak prodavtsu (ispolnitelyu) otrazit' predostavlenie skidki pokupatelyu (zakazchiku)? [How can the seller (contractor) reflect the discount granted to the buyer (client)?]. Available at: Link. (In Russ.)
Kretov I.I. Marketing na predpriyatii [Marketing at the enterprise]. Moscow, Finstatinform Publ., 1994, 181 p.
Kovalev A.I., Voilenko V.V. Marketingovyi analiz [Marketing analysis]. Moscow, Tsentr ekonomiki i marketinga Publ., 1994, 211 p.
Kotler Ph., Keller K. Marketing Menedzhment [Marketing Management]. St. Petersburg, Piter Kom Publ., 1999, 816 p.
Kotler Ph., Armstrong G. Osnovy marketinga [Marketing: An Introduction]. Moscow, Progress Publ., 1990, 656 p.
Krylov I.V. Marketing (sotsiologiya marketingovykh kommunikatsii) [Marketing (sociology of marketing communications)]. Moscow, Tsentr Publ., 1998, 189 p.
Polukhina M.Yu. Slozhnye voprosy ischisleniya NDS [Complex issues of VAT calculation]. Ekonomiko-pravovoi byulleten' = Economics and Law Bulletin, 2012, no. 2, p. 6.
Seminikhin V. Skidki i premii: nalogooblozhenie pokupatelei i prodavtsov [Discounts and rewards: taxation of buyers and sellers]. Available at: Link. (In Russ.)
Khlusov V.P. Vvedenie v marketing [Introduction to marketing]. Moscow, Prior Publ., 1997, 158 p.
Khvostova S.V. Nalogovyi uchet skidok [Tax accounting for discounts]. Bukhgalterskii uchet = Accounting, 2013, no. 2, pp. 11–12.
Chernenko A.F., Shishkina A.V. Identifikatsiya termina “skidka” v bukhgalterskom uchete [Identification of the term ‘discount’ in accounting]. Mezhdunarodnyi bukhgalterskii uchet = International Accounting, 2014, no. 11, pp. 2–11.
Engel J.F., Blackwell R.D., Miniard P.W. Povedenie potrebitelei [Consumer Behavior]. St. Petersburg, Piter Kom Publ., 1999, 944 p.
