+7 925 966 4690, 9am6pm (GMT+3), Monday – Friday
ИД «Финансы и кредит»

JOURNALS

  

FOR AUTHORS

  

SUBSCRIBE

    
Finance and Credit
 

The contactless MasterCard PayPass technology and prospects for its development in Russia

Vol. 21, Iss. 4, JANUARY 2015

PDF  Article PDF Version

Available online: 31 January 2015

Subject Heading: ISSUES ON ECONOMICS

JEL Classification: 

Pages: 44-54

Kozyr' N.S. Kuban State University, Krasnodar, Russian Federation
n_k_@mail.ru

Getmanova A.V. Kuban State University, Krasnodar, Russian Federation
angetmanova@gmail.com

At present, millions of people use bank cards, however, cardholders face many problems: loss of a bank card, its damage, theft of funds from bank account, ill-designed scheme of application. The developed contactless cards, including MasterCard PayPass, intend to solve these problems. The article describes the purpose of the contactless system MasterCard PayPass, analyzes the experience of the system development in Russia and abroad, and reveals the causes of its success and main advantages. We systematized its functionality for users and developed recommendations to promote the PayPass system and contactless payment systems in Russia. The article describes the NFC (Near Field Communication) technology as a basis of the mechanism of contactless bank payments. We present the main models of smartphones and the forecast of further development of the NFC technology. In this work, we define the elements of a contactless payment system, their interrelation and impact on the performance of MasterCard PayPass. The conclusion is that there are prospects for the system's further development, including the Russian Federation. We studied the popularity of PayPass in the Krasnodar Territory. The study confirmed that the popularity of MasterCard PayPass depends directly on the support of issuing banks. We emphasize that the measures to be taken by the issuers of the PayPass technology to promote the proposed system include awareness raising about contactless technologies. We also conclude that the speed and scale of using the MasterCard PayPass technology in Russia depends solely on the marketing policy of banks.

Keywords: bank cards, contactless payment systems, MasterCard PayPass

References:

  1. Bekirova S.Z., Tolstova A.Z., Abushaeva N.M. Tendentsii razvitiya i faktory potrebleniya v setevom riteile Rossii [Development trends and factors of consumption in the retail network of Russia]. Ekonomika: teoriya i praktika = Economics: theory and practice, 2013, no. 4, pp. 83–89.
  2. Bogdashev I.V. Intellektual'nye resursy kak osnova razvitiya ekonomiki znanii [Intellectual resources as a basis of developing the economy of knowledge]. Ekonomika: teoriya i praktika = Economics: theory and practice, 2014, no. 2, pp. 30–36.
  3. Voronina L.A., Pleshakova M.V. Klasternaya model' integratsii sovremennoi bankovskoi sistemy [A cluster model of the modern banking system integration]. Finansovaya analitika: problemy i resheniya = Financial analytics: science and experience, 2014, no. 21, pp. 41–53.
  4. Voronov A.A. Konkurentsiya bankovskikh uslug na rossiiskikh rynkakh [The competition of banking services in Russian markets]. Ekonomika: teoriya i praktika = Economics: theory and practice, 2005, no. 1, pp. 11–15.
  5. Vukovich G.G., Terikhov M.S. Finansirovanie innovatsionnoi deyatel'nosti v Rossiiskoi Federatsii [Financing innovation activities in the Russian Federation]. Obshchestvo: politika, ekonomika, pravo = Society: policy, economy, law, 2012, no. 2, pp. 49–51.
  6. Zabolotskaya V.V., Olomskaya E.V. Razvitie Internet-bankinga v kommercheskikh bankakh [Development of Internet-banking in commercial banks]. Sibirskaya finansovaya shkola = Siberian financial school, 2011, no. 4, pp. 81–86.
  7. Kizim A.A. Bankovskaya logistika: problemy i perspektivy razvitiya [Bank logistics: problems and prospects for development]. Nauka i obrazovanie: khozyaistvo i ekonomika; predprinimatel'stvo; pravo i upravlenie = Science and education: business and economy; entrepreneurship; law and management, 2014, no. 2, pp. 5–12.
  8. Kozyr' N.S., Tolstov N.S. Internet-banking v RF: sostoyanie i perspektivy razvitiya [Internet-banking in the Russian Federation: status and prospects for development]. Ekonomika: teoriya i praktika = Economics: theory and practice, 2013, no. 4, pp. 5–12.
  9. Kozyr' N.S., Tolstov N.S. Elektronnye den'gi: predposylki vozniknoveniya i perspektivy razvitiya v RF [Electronic money: preconditions for emergence and development prospect in the Russian Federation]. Ekonomika: teoriya i praktika = Economics: theory and practice, 2013, no. 2, pp. 63–70.
  10. Kozyr' N.S., Polidi A.A. Teoreticheskie osnovy upravleniya kapitalizatsiei na osnove restrukturizatsii [Theoretical bases of management of capitalization on the basis of restructuring]. Terra Economicus, 2008, no. 3–2, pp. 128–130.
  11. Listopad M.E. Sistemnyi vzglyad na klyuchevye faktory natsional'noi bezopasnosti [A system-based attitude to the key factors of national security]. Natsional'nye interesy: prioritety i bezopasnost' = National interests: priorities and security, 2011, no. 17, pp. 54–59.
  12. Mishchenko L.Ya., Listopad M.E. Zakonomernosti funktsionirovaniya i razvitiya natsional'noi sistemy ekonomicheskoi bezopasnosti [Regularities of functioning and development of the national system of economic security]. Teoriya i praktika obshchestvennogo razvitiya = Theory and practice of social development, 2011, no. 4, pp. 263–267.
  13. Mikhailov D.M. Sovremennye dolgovye i proizvodnye finansovye instrumenty mirovogo rynka ssudnykh kapitalov [Modern debt and derivative financial instruments of the global capital market]. Moscow, Finansovaya akademiya Publ., 1998, 388 p.
  14. Marshall John F., Bansal Vipul K. Finansovaya inzheneriya: polnoe rukovodstvo po finansovym novovvedeniyam [Financial Engineering: A Complete Guide to Financial Innovation]. Moscow, INFRA-M Publ., 1998, 84 p.
  15. Nikulina O.V., Ivanova N.V. Razvitie innovatsionnykh tekhnologii v bankovskoi deyatel'nosti [Development of innovation technologies in banking business]. Ekonomika: teoriya i praktika = Economics: theory and practice, 2013, no. 4, pp. 20–26.
  16. Nikulina O.V., Ivanova N.V. Sovremennye tendentsii razvitiya finansovo-bankovskogo sektora v mirovoi ekonomike [Current trends in financial and banking sector development in the world economy]. Ekonomika i predprinimatel'stvo = Economy and Entrepreneurship, 2014, no. 4, pp. 171–175.
  17. Rudenko O.N., Nikonenko E.E. Innovatsionnye finansovye instrumenty upravleniya kreditnymi riskami [Innovative financial instruments of credit risk management]. Ekonomika: teoriya i praktika = Economics: theory and practice, 2011, no. 2, pp. 54–61.
  18. Sberbank rasshiril lineiku bankovskikh kart s beskontaktnymi tekhnologiyami oplaty pokupok [Sberbank extended the line of bank cards with contactless technologies of payment for purchases]. Available at: Link_ rasshiril_lineyku_bankovskikh_kart_s_beskontaktnymi_ tek_81369.html. (In Russ.)
  19. Shevchenko I.V., Nemova Ya.N. Metodika razrabotki biznes-protsessov kommercheskogo banka [The methodology of developing the business processes of a commercial bank]. Ekonomika ustoichivogo razvitiya = Economy of sustainable development, 2013, no. 14, pp. 187–192.
  20. Sokolov I.V., Starkov N.O. The main directions and forms of marketing activities in the electronic market. Austrian Journal of Humanities and Social Sciences, 2014, no. 7–8, pp. 295–299.

View all articles of issue

 

ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

Journal current issue

Vol. 30, Iss. 3
March 2024

Archive