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Finance and Credit
 

The concept of controllable competitive banking environment

Vol. 20, Iss. 47, DECEMBER 2014

Available online: 11 December 2014

Subject Heading: Banking

JEL Classification: 

Pages: 17-30

Ezrokh Yu.S. Novosibirsk State University of Economics and Management, Novosibirsk, Russian Federation
ezroh@rambler.ru

The article substantiates the concept of controllable competitive banking environment as a theory that describes a change in the real competitive condition of the modern Russian banking system taking into account its heterogeneity. I define theoretical bases of competitiveness of the national banking environment in conjunction with impact factors and generated effects (endogenous and exogenous). Based on the synthesis of scientific knowledge contained in the works of leading economists studying banking competition and competitiveness, I offer approaches to management of competitive environment. I prove the heterogeneity of the Russian banking environment and introduce the "basic terms of intrasegment competition" to describe it. The competition structure of the Russian banking market is very sophisticated. The banking market includes entities with partially monopolistic opportunities and pure competitors. In the study, I classify competition factors proceeding from the relation of the subject of initiation to the competitive environment and from direct or indirect inception and influence. I define the principles of management of banking environment competitiveness (efficiency, economic equity, high social responsibility). The study emphasizes that to reduce exclusive opportunities of State banks that are leaders of the industry, it is necessary to coordinate actions. An example of such coordinated actions is social redistribution of surplus profit, which is rationalized by the need to perform the social function by the State and by a possibility to smoothly change the competitive environment of the Russian banking system. I conclude that the lack of targeted State policy of managing the competitiveness of the national banking system may result in reduced competition, decreased efficiency and stability of the banking system.

Keywords: competition, bank, competitive banking environment, banking system

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