The article considers credit institutions providing a standard set of the banking products which range depends only on bank opportunities. Banks need to enter the competition among them for attracting clients. The bank competition is one of versions market which has the features which acting in the course of creation and realization of banking services. Research of the competitive environment of credit institution is an assessment of barriers of entrance and exit from the market, a competitive environment of bank and motivation of competitors.
Keywords: marketing of services, bank competition, price competition, not price competition, techniques of assessment of efficiency of bank, competitiveness of banking services
References:
Burtseva T.A., Savel'eva N.K. Analiz faktorov cenovoj i necenovoj konkurencii na rynke bankovskih uslug [Analysis of the factors of price and not price competition in the market of banking services]. Kirov, VGSHA Pabl., 2012.
Karpov S.A., Savel'eva N.K. Metody i formy cenovoj i necenovoj konkurencii na rynke bankovskih uslug [Methods and forms of price and not price competition in the market of banking services]. Izvestija Sankt-Peterburgskogo gosudarstvennogo agrarnogo universiteta – News of the St. Petersburg State Agrarian University, 2011, no. 25.
Savel'eva N.K. Analiz, prognozirovanie i regulirovanie social'noj ustojchivosti regionov [Analysis, forecasting and regulation of social stability of regions]. St. Petersburg, LEMA Pabl., 2012.
Savel'eva N.K.. Osnovnye metody i formy cenovoj i necenovoj konkurencii na rynke bankovskih uslug [The main methods and forms of price and not price competition in the market of banking services]. Finansy i kredit – Finance and credit, 2013, no. 6.
Savel'eva N.K.. Kachestvennye metody ocenki jeffektivnosti dejatel'nosti banka [Qualitative methods of assessment of efficiency of activity of bank]. Finansovaja analitika: problemy i reshenija – Financial analytics: problems and decisions, 2013, no. 23.
Savel'eva N.K.. Opisanie celevyh grupp potrebitelej s tochki zrenija vosprijatija cenovoj i necenovoj konkurencii na rynke bankovskih uslug [The description of target groups of consumers from the point of view of perception of price and not price competition in the market of banking services]. Vestnik Astrahanskogo gosudarstvennogo tehnicheskogo universiteta. Serija: Jekonomika – Messenger of the Astrakhan State Technical University. Economy series, 2012, no. 2.
