The article considers the research of the features and regularities of the financial markets. The traditional theories describing their nature, incapable are adequately display behavior of participants of these markets in the conditions of increase in number of players, anonymities of the exchange trade which almost completely has become the electronic. The author presents the hypothesis of the swarm nature of the financial markets, based on new opening in biology. It consists in the fact that the financial market is a structurally heterogeneous communication system that provides the thrust and assumes certain information and space-temporal combination of individual and collective behavior.
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