Home  Journals  Finance and Credit  47(575) - 2013 December

Role of the customer in process of raising the level of competitiveness of modern business

Available online: 30 December 2013

Subject Heading: ECONOMIC ISSUES

JEL Classification: 

In the article evolution of behavior of the consumer is considered. The assessment of activization of a role of the consumer, his transformation into the equivalent participant of process of creation of new cost is given. According to the author, in modern conditions the consumer began to act as the initiator of creation of new products. On the example of successful activity of some domestic-owned firms it is proved that participation of the consumer in the course of creation of the new benefits allows to create the product demanded by the market and to reduce realizations risks of the producer. The role of the consumer in the course of formation of competitiveness of modern business is presented.

Keywords: consumer, competitiveness, crowd sourcing, open innovations, customer's active involvement

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ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

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