Home  Journals  Finance and Credit  26(554) - 2013 July

Chains of values of consumer - base of customer-centric model of conducting business processes in bank

Available online: 11 July 2013

Subject Heading: Banking

JEL Classification: 

In the article key positions of application of customer-centric model of conducting business processes of banks on production of the mass and customized product on the basis of creation of chains of values for the bank consumer are considered. The effective system of a chain of values in bank is shown, the stages are described and recommendations on conducting business processes of domestic banks on the basis of customer-centric model are made.

Keywords: bank, business processes, customer-centric, chains of values, customization, standardization

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ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

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