Home  Journals  Finance and Credit  17(545) - 2013 May

Approbation of economic efficiency of advertising campaign for attracting household deposits

Available online: 13 May 2013

Subject Heading: FINANCIAL SPHERE

JEL Classification: 

In the article it is noted that in modern conditions emergence of the concept of development of a technique of an assessment of economic efficiency is connected with awareness of the need to give a mathematical orientation to the analysis of the advertizing campaigns directed on attraction of deposits of individuals that will allow banks to define competently an optimum way of achievement of goals, and also to develop and introduce new approaches to the system of an assessment.

Keywords: banking media strategy, advertising costs, competition, individual deposits, banking, economic efficiency

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ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

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