Home  Journals  Finance and Credit  7(535) - 2013 February

Estimate of economic efficiency of advertising campaign to attracting household deposits

Available online: 21 February 2013

Subject Heading: PERSONAL FINANCE

JEL Classification: 

Nowadays economic growth is impossible without banking recovery. The sharp decline in production in Russia is caused by more sudden stop in capital inflows in the third quarter of 2008, rather than lower prices for raw materials. Lending opportunities are determined by its resource base, where retail deposits are fundamental. The Global finance crisis show us that situation in the area of the Russian Banking System require more and more money recourses. In this case the banks are focused on deposits. In order to solve this problem banks are resort to public advertising: development of the resource base; mass advertising directed to attract deposit.

Keywords: investment, banking media strategy, advertising costs, return on investment, competition, individual deposits

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ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

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