Home  Journals  Finance and Credit  24(504) - 2012 June

Products of regional banks: supply and demand

Available online: 25 June 2012

Subject Heading: Banking

JEL Classification: 

In the article it is noted that absence of complex theoretical development on a problem of increase of a role of the Regional Commercial Banks capable most effectively and operatively to solve problems of bank service at local level, strengthens the need of development of the theoretical concept of the offer of bank products for regions. The similar concept will allow to estimate not only the range of products of domestic banks, but also degree of their customer orientation.

Keywords: banking product, regional bank, customer, credit

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ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

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