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Finance and Credit

21(501) - 2012 June

Efficiency of implementation of innovative project at known elasticity of the production market

Vol. 18, Iss. 21, JUNE 2012

Available online: 1 June 2012

Subject Heading: Issues of economy

JEL Classification:

Babanova U.V. PhD in Economic sciences, Associate Professor of department "Crisis Management", South Ural State University
uv_babanova@mail.ru

Tomasheva V.V. Senior lecturer of department "Crisis Management", South Ural State University
valentine_tomas@yahoo.com

In the article it is noted that at present the economic analysis is the most important means of efficiency of innovative activity as factor of competitiveness and stability of enterprise functioning. The contents and methods of the economic analysis are improved. The method for an assessment of economic efficiency of the innovative project based on knowledge of demand elasticity and use of factor of profitability as the indicator of business activity is offered.

Keywords: innovation project, rationale for management decisions, revenue, profitability, costs, elasticity of the market, breakeven point

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ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

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