Home  Journals  Finance and Credit  20(500) - 2012 May

Organizational changes in the provision of banking services

Available online: 23 May 2012

Subject Heading: Banking

JEL Classification: 

In the article it is noted that under the contemporary conditions of jar they entirely realized the need of increasing the loyalty of clients, establishment of long-term partner relations with the users of bank services. The solution of these tasks demands from the credit organizations of development of the marketing policy meeting preferences and requirements of target groups of served and potential clients. Search of effective economic tools, technologies and directions of increase of competitiveness of services is actual for commercial banks.

Keywords: commercial bank, market of bank services, competitive ability, effectiveness of business

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ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

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