Home  Journals  Finance and Credit  21(453) - 2011 June

Iterative marketing role in the management of innovative project

Available online: 7 June 2011

Subject Heading: Economy questions

JEL Classification: 

Go to the marketing concept of governance as the only appropriate measure in the context of growing global competition, in all major economies selects and accelerated development organizations that specialize in identifying market needs innovation, identifying relevant research projects developed technologies to commercialization, as well as informational and organizational support. World practice shows that the increasing interdependencies between phases of scientific and production cycle is possible only with the increasing role of the phase of innovative marketing. In the work of the disclosed meaning suggested concept of iterative marketing that meets all the requirements of the modern system of national economic and legal conditions.

Keywords: the innovation process, iterative cycles, consumer marketing, and innovative products

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ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

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