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Finance and Credit

24(408) - 2010 June

Development of strategic steering by investment activity of the organizations of krasnodar region

Vol. 16, Iss. 24, JUNE 2010

Available online: 16 June 2010

Subject Heading: INVESTMENT POTENCIAL

JEL Classification:

Zinchenko N.V. associate professor, head of the chair Financial and economic subject, Krasnodar branch of Academy of labour and social relations
muratova.adeliya@mail.ru

Possibility of application of the concept of strategic steering within the limits of investment activity of the organizations is considered in the article. The estimation is given level of appeal of various branches of a national economy of Krasnodar region for attraction of investors' attention. Offers on improvement of process of formation and realization of investment strategy within the limits of the approach «strategic steering on the scale of real time» are pulled out. The structure of process of strategic steering within the limits of the given approach is developed.

Keywords: investment activity, strategy, strategic steering, macroeconomic factors, economic crisis, strategic targets

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ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

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