Home  Journals  Finance and Credit  24(408) - 2010 June

Assessment of efficiency of marketing investment in process of commercialize of innovative technologies

Available online: 16 June 2010

Subject Heading: Innovations

JEL Classification: 

In the article the author suggests the additive model of assessment the efficiency of marketing based on taking into account the commercial and communication effects of marketing during the commercialization of innovative technologies. The communication effect represents the long-time commercial effect of marketing events. The model is intended for the estimate assessment of efficiency of marketing events in the process of commercialization of innovative technologies for technological company taking part in the value-creation chain of its consumer.

Keywords: innovative technology, commercialize of innovative technologies, efficiency of marketing, efficiency of innovation, efficiency of process of commercialize, assessment of efficiency

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ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

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