The article is devoted to solving the actual problem of forming the field of risks, concerning business activities of companies belonging to telecommunication sector of economy. The article depicts the problem of risk level valuation in terms of telecommunication business, determines the aim of introduction new criteria to attribute this or that risk to the class of admissible risks in telecommunication branch of economy. Concepts of risk-appetite and risk admissibility and strategies for risk reacting are considered in terms of their impact on company’s key financial indicators. It is concluded which risks have the biggest impact on operational activities and the likelihood of which is great for companies of telecommunication sector of economy.
Keywords: risks, risk-appetite, risk admissibility, strategies for risk reacting