Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat LCCN Permalink Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
Associative rules in bank loyalty programs
Available online: 16 September 2009 Subject Heading: Banking system JEL Classification:
The article describes the approach to discovering the interconnected events, based on applying a special machine training algorithm – associative rules. Retail banking services, purchased by the bank clients at some point act as events. The article provides a practical example of how you can discover, interpret and use the associate rules in the retail banking sphere, when selling additional services and modeling the clients’ loyalty. Keywords: management, associative rules, banks, methods, modeling, loyalty |
ISSN 2311-8709 (Online)
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