Home  Journals  Finance and Credit  23(359) – 2009 June

Characteristic features of applying the Franchon and Romanee’s financial strategies matrix in the company’s financial analysis

Available online: 16 September 2009

Subject Heading: Strategic analysis

JEL Classification: 

Currently, one of the most famous strategic financial models is the Franchon-Romanee financial strategies matrix. The matrix is being positioned by the authors as a highly effective strategic management model of a company’s finances, allowing generating objective and to the maximum informative conclusion on the company’s financial perspectives. Is that really so?
     The goal of this article is to perform the testing of the Matrix’s functional possibilities at the example of an actually existing company and highlight its advantages and disadvantages in practice.

Keywords: finances, model, matrix, Franchon, Romanee, practice

View all articles of issue

ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

Journal current issue

Vol. 30, Iss. 3 March 2024

Archive