Importance The article analyzes the existing contradictions in the implementation of the going concern principle and securing the creditworthiness. Objectives The article presents our original comprehensive study of the business continuity concept in relation to creditworthiness of economic agents to synthesize two accounting concepts, i.e. the dynamic and static balance sheet. Methods We employ general scientific principles and research methods, namely, a historical approach, analysis and synthesis, induction and deduction, grouping, comparison, abstraction, generalization, and analogy. Results The paper proves the hypothesis that entity's creditworthiness is a complex accounting and analytical characteristic reflecting the continuity of operations. If the entity does not ensure its creditworthiness, it puts its business continuity at peril. Poor financial solvency leads to bankruptcy, and the economic entity may cease its operations. Conclusions and Relevance The existing contradictions in the business continuity and creditworthiness assessment appeared in the 19th century. We suggest that the theory and practice of accounting and economic analysis should be developed by synthesizing both accounting concepts of dynamic and static balance sheet through integrated reporting. This will create an information pool to assess the entity's creditworthiness and solvency and subsequently identify and avert the continuity threat.
Keywords: business continuity management, BCM, going concern, creditworthiness, sustainable development
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