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Regional Economics: Theory and Practice
 

Socio-cultural sphere as the most important component of brand of St-Petersburg

Vol. 11, Iss. 43, NOVEMBER 2013

Available online: 30 November 2013

Subject Heading: Social sphere

JEL Classification: 

Pashkus V.Yu. Doctor of Economics, Associate Professor, the Department of Economic Theory and Economic Policy, the St. Petersburg State University
pashkus@pisem.net

Bulina A.O. Master's Degree student, the Department of Economic Theory and Economic Policy, the St. Petersburg State University
bulina.anna@gmail.com

In the article the problems of management by the welfare sphere in conditions of new economy, and also influence of the welfare sphere on a brand of St. Petersburg are analyzed. The questions of the star statuses and orientation to brands in the conditions of risk are considered.

Keywords: sociocultural sphere, new economy, cultural institutions, brand of St. Petersburg

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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