Home  Journals  Regional Economics: Theory and Practice  44(227) - 2011 November

Assessment of the effects from place marketing events: international experience and Russian practice

Available online: 25 November 2011

Subject Heading: Social sphere

JEL Classification: 

The promotion of regional issues on the federal level is a very important aspect of modern regional public administration. Place marketing events are quite popular as a major part of such promotion. Despite this popularity, Russian governmental system lacks practical approaches, which could help to measure the impact of these events on the place development. The article describes the approach, which was used to measure the impact of a long-term festival program “White Nights in Perm”. The authors present their research methodology and the results of the empirical research.

Keywords: place marketing, festival, economic impact

View all articles of issue

ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

Journal current issue

Vol. 22, Iss. 4 April 2024

Archive