Importance The Russian economy's transition to the market development has provoked a sharp reduction of social support for population on the part of the State. The low level of public satisfaction with the living conditions of territories' population has a direct impact on their migratory activity. Areas with low levels of social responsibility to the residents annually lose thousands of skilled personnel. Uncontrolled internal migration of labor and human resources from peripheral regions to big cities ones threatens not only by weakening the competitiveness of donor regions, but also leads to undermining the national security itself, endangering the Russian territorial integrity. Objectives The article aims to identify the correlation between the regions' population living standards and the territories' competitiveness. Scientific hypothesis of the study lies in the assertion that the level of social development of territories directly affects the process of retaining and attracting qualified residents, which ultimately is a factor of sustainable development of territories. Methods In this paper, using scientific methods, we have analyzed different aspects of social policy of the Russian territories, and carried out their benchmarking. At the same time, the paper has used data from the international rating agencies and regions' statistical data. Results We made an analysis of interdependence of the level of the development of regions' social sphere with their level of competitiveness. We have traced the relationship between the population's living standards (quality of life) and the level of competitiveness of the territories as exemplified by international rankings and statistical data of the Russian regions' development. Conclusions and Relevance We conclude that in the context of demographic disparities of the Russian regional development, the territorial management, while solving its social function, will help to preserve the country's territorial integrity by attracting and retaining highly skilled professionals (residents).
Keywords: territorial marketing, regional management, region, social responsibility, human development index, competitiveness, territory stakeholders
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