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National Interests: Priorities and Security

Analyses of film production archetypes as a condition of forecasting its economic success

Vol. 10, Iss. 22, JUNE 2014

Available online: 18 June 2014

Subject Heading: Social sphere

JEL Classification: 

Pages: 57-63

Nataliia V. Noakk Central Economics and Mathematics Institute, Moscow, Russian Federation

Aleksandra N. Znamenskaia Timsoft Ltd., Kazan, Russian Federation

Presents a methodology for analysis of movie content, built upon the K.G. Jung's theory of archetypes. Trailers for domestic films been analyzed, both in terms of the presence of archetypes, and in respect of fixation the spectators of their emotions.

Keywords: archetype, trailer, emotional state, perception of movie content


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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

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