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ИД «Финансы и кредит»






National Interests: Priorities and Security

Analysis of filmgoer emotions as predictive provision of box office

Vol. 10, Iss. 16, APRIL 2014

Available online: 27 April 2014

Subject Heading: Social sphere

JEL Classification: 

Pages: 58-66

Noakk N.V. Central Economics and Mathematics Institute, Moscow, Russian Federation

Znamenskaia A.N. Timsoft Ltd., Kazan, Russian Federation

Article is continuation of a cycle of the works on interdisciplinary research of forecasting of a box office of movies on the basis of filmgoer emotions. The author analyzes the emotions such as surprise, interest, indifference, which, as shown by the results of previous studies have significant semantic capacity and prognostic features.

Keywords: emotional component of trailer, positive and negative emotions, decision making, adaptation mechanisms of psyche in uncertain situation


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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

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