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National Interests: Priorities and Security
 

Analysis of filmgoer emotions as predictive provision of box office

Vol. 10, Iss. 16, APRIL 2014

Available online: 27 April 2014

Subject Heading: Social sphere

JEL Classification: 

Pages: 58-66

Noakk N.V. Central Economics and Mathematics Institute, Moscow, Russian Federation
n.noack@mail.ru

Znamenskaia A.N. Timsoft Ltd., Kazan, Russian Federation
znam17@mail.ru

Article is continuation of a cycle of the works on interdisciplinary research of forecasting of a box office of movies on the basis of filmgoer emotions. The author analyzes the emotions such as surprise, interest, indifference, which, as shown by the results of previous studies have significant semantic capacity and prognostic features.

Keywords: emotional component of trailer, positive and negative emotions, decision making, adaptation mechanisms of psyche in uncertain situation

References:

  1. Izard K. Psikhologiia emotsii [Psychology of emotions]. St. Petersburg, Piter Publ., 2000, 464 p.
  2. Noakk N.V., Nevolin I.V. Razvitie osoznannosti emotsional'noi sfery molodezhi pri potreblenii mediakontenta [Development of awareness of youth emotional sphere at media content consumption]. Vestnik Vostochno-Sibirskoi akademii obrazovaniia – Bulletin of East Siberian Academy of Education, 2013, no. 18, pp. 36–39.
  3. Noakk N.V., Nevolin I.V., Tatarnikov A.S. Metodika prognozirovaniia vyruchki ot prokata kinofil'mov [The method of predicting revenue from movie rental]. Finansovaia analitika: problemy i resheniia – Financial analytics: science and experience, 2012, no. 48, pp. 17–24.
  4. Ekman P. Psikhologiia emotsii. Ia znaiu, chto ty chuvstvuesh' [Emotions Revealed: Recognizing Faces and Feelings to Improve Communication and Emotional Life]. St. Petersburg, Piter Publ., 2010, 336 p.
  5. Charlesworth W.R. The role of surprise in cognitive development. Studies in cognitive development. New York and London. Oxford University Press, 1969, pp. 257–314.

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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

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