Home  Journals  National Interests: Priorities and Security  5(242) - 2014 February

Promotion strategy of Russia in the global education market universities

Available online: 7 February 2014

Subject Heading: Priorities of Russia

JEL Classification: 

A high state's role in the adaptation of Russian universities to global education market. Demonstrated that the development of state strategies to promote Russia on the world market of educational services universities will create a recommendation regulations that will help increase the competitiveness of national universities at both global and domestic markets. The author suggests this promotion strategy, defining its goals, objectives, target audience and tactical activities.

Keywords: marketing strategy for advancing, the global market for educational services, the target audience

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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

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