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National Interests: Priorities and Security
 

Evolution of the Institute of Social Responsibility in Russia: logic formats factor of the World Trade Organization

Vol. 9, Iss. 21, JUNE 2013

Available online: 11 June 2013

Subject Heading: Priorities of Russia

JEL Classification: 

Frolov D.P. Doctor of Economic Sciences, Professor, Head of the Department “Marketing and Advertising”, the Volgograd State University
ecodev@mail.ru

Rozhkov S.A. Head of Planning and Economic Department, «LUKOIL-Volgograd»
4397421@mail.ru

Corporate social responsibility (CSR) is seen as an evolutionary form of institutional adaptation to the evolving business requirements of the civil society in the context of globalization and glocalization. The evolution of the logic and structure of the Institute of CSR created the positive effects and risks in the areas of management and marketing is analyzed. Experience of CSR development in the new industrialized countries after the entry into the WTO is systematized, the practical recommendations for institutional support of the implementation of CSR in Russia are offered.

Keywords: corporate social responsibility, institutions, institutionalization, stakeholders, globalization, glocalization

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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

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