Home  Journals  National Interests: Priorities and Security  36(129) - 2011 September

Social and economic and marketing components of consumer behavior

Available online: 5 October 2011

Subject Heading: Priorities of Russia

JEL Classification: 

The article "Socio-economic and marketing components of consumer behavior," deals with some aspects of the complex set of socio-economic relations emerging around the production, distribution and consumption of material goods. The author provides that motivated consumer behavior has a pronounced economic orientation.

Keywords: consumer behavior, socio-economic environment, product, price, community, strategy, marketing, and social classes

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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

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