Home  Journals  National Interests: Priorities and Security  35(128) - 2011 September

Modernization of the economy: new directions of the government marketing

Available online: 22 September 2011

Subject Heading: Priorities of Russia

JEL Classification: 

The development of the government marketing can provide achievement of the goals of the strategy modernization of economy. The Effectiveness of government marketing is achieved through coordinated action of the government on the development of innovative activity at the macro- and micro- level through the development of two trends: the "government modernization marketing" and the "government marketing of the commercialization of the innovative technologies.

Keywords: government marketing, market G2B (Government to Business); commercialization of innovative technologies, modernization, modernizing government marketing, government marketing commercialization of innovative technologies

View all articles of issue

ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

Journal current issue

Vol. 20, Iss. 4 April 2024

Archive