Subject. This article explores the mechanism of tax regulation of the experience economy in the context of the coronavirus pandemic and post-pandemic periods. Objectives. The article aims to analyze the practices of tax regulation of the experience economy in the context of the pandemic and post-pandemic periods as a component of systemic measures to support this sector of the economy, and identify the specifics of tax regulation of the experience economy in Russia and foreign countries. Methods. For the study, we used the post-hoc, systems, regulatory intelligence, comparative and statistical analyses, comparison, and generalization. Results. Based on the analysis of the potential of the experience economy sector and its transformation in the post-pandemic period, taking into account digital technological trends, the article highlights the heterogeneity of the impact of pandemic restrictions on individual segments and the expediency of a differentiated approach of government support measures in the post-pandemic period, with an emphasis on the specifics of tax regulation, and identifies the specifics of tax regulation of the experience economy in the Russian Federation. Conclusions. To restore and develop the experience economy potential, it is necessary to take comprehensive and special measures. It is advisable to implement the whole range of measures taking into account the establishment of the industry boundaries of the experience economy, its prolongation for the post-pandemic period, a differentiated approach, and consistency when following the implementation of measures at the regional level.
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