Home  Journals  International Accounting  1(391) - 2016 January

The economic theory on the main cause of zero demand for accounting data and accounting analytics as part of the decision-making process

Vol. 19, Iss. 1, JANUARY 2016

Article PDF Version

Received: 15 February 2016

Received in revised form: 11 March 2016

Accepted: 15 March 2016

Available online: 26 March 2016

Subject Heading: THEORY OF ACCOUNTING

JEL Classification: A12, M40, M41

Pages: 2-15

Importance The article discusses the improvement of accounting.
     Objectives The research explains the absence of demand for accounting data and accounting analytics as part of the decision-making process; illustrates how the accounting science addresses the absence of demand for accounting data by improving the accounting practice and complementing it with analytical data. I also review key parts of management, including the decision making process, and demonstrate that ideal ongoing observation and decision making processes help managers form their own information needed for management purposes and replacing operational and accounting data.
     Methods The research relies upon comprehensive and systems approaches.
     Results I prove that operational and financial accounting data and relevant analytical data meet zero demand since respective data are generated during observation of operational environment and corporate planning.
     Conclusions and Relevance Managers demonstrate some demand for accounting data due to weaknesses of the current observation and decision-making processes. The findings can be used to improve management accounting, optimize the accounting process, and to further study the relation of accounting and planned data as part of the management process.

Keywords: zero demand, accounting data, information system, accounting, plan

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