RETRACTED: Analytical tools of strategic management accounting
Retraction reason: Redundant publication. The article has been published in Journal: Link The article retraction was initiated by the journal editor. Retraction date September 25, 2019
Bulgakova S.V.Voronezh State University, Voronezh, Russian Federation svebulgakova@yandex.ru
Based on the study of the evolution of management development in the second half of the 20th – early 21st centuries, I have identified the concepts of implementing a strategic approach to management. Among them, there are strategic planning (budgeting), management, marketing, and the concept of strategic management accounting and strategic analysis as well. In their appearance, the objective needs of internal management in the formation of the strategy of economic subject due to the increased dynamism of environmental factors and the need to ensure sufficient competitiveness of the economic operators are of key significance. In these circumstances, the strategic management accounting is an adequate instrument for the strategic management that determines the relevance of identifying instrumental analytical capabilities. The starting point was a study of the concepts of "strategy" and "strategic management accounting", which reveal the variety of symptoms underlying the development of definitions. From the perspective of strategic objectives (of the economic entity in relation to its position on the market; the profitability of products, other segments; performance; resources; governance of the organization and staff, etc.), I have identified two strategic evaluations: a foreign policy analysis (analysis of the economic entity’s competitors) and internal analysis (analysis of the resource potential of the economic entity). Their implementation needs the information and tools that determine the content of strategic management accounting. The article evaluates the information capacity and information needs of the strategic management accounting in order to conduct a competitor analysis, and the analytical support using the tools of strategic management accounting. For the structural analysis of competitors, among such instruments there are as follows: life cycle analysis of products of competitors; performance analysis of the competitors; analysis of technologies and experience curve of the competitors. The value chain strategic analysis, as a tool for strategic management accounting, is applied for the analysis of strategic positions and competitive advantages. The differentiation of structure and composition of the analytical tools of strategic management accounting determines the directions of its methodological support in the organization and conduct of strategic management accounting in economic subjects of various organizational-legal forms.
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