Home  Journals  International Accounting  24(366) - 2015 June

Innovation in economic analysis, financial and management accounting as a new approach to financial management

Available online: 28 July 2015

Subject Heading: TRANSFORMATION OF NATIONAL REPORTING

JEL Classification: 

Pages: 34-45

The article considers the formation of the most efficient approaches to the analysis and evaluation of performance capacity of business under (at the threat of) unstable external environment. Traditional methods of economic analysis and financial management are suitable for stable external environment. However, now the economy is too volatile. Therefore, it is crucial for business to react adequately and quickly to any changes in external environment. The paper considers innovation in economic analysis, financial and management accounting, which are necessary to build a new approach to financial management that would be more efficient under financial instability. The author emphasizes all the offered methods may be easily applied in practice.

Keywords: economic analysis, unstable environment, new methods, management accounting, innovation

References:

1. Bloomberg na Russkom [Bloomberg in Russian]. Available at: Link. (In Russ.)
2. Gupta S., Lehmann D. “Zolotye” pokupateli. Stoyat li klienty tekh deneg, chto vy na nikh tratite? [Managing Customers as Investments: The Strategic Value of Customers in the Long Run]. St. Petersburg, Piter Publ., 2007, 208 p.

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ISSN 2311-9381 (Online)
ISSN 2073-5081 (Print)

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