Subject In this article, I make an attempt to interpret critically the role of integrated reporting as a modern model of the consolidated reporting system in providing competitiveness of an enterprise. The subject of the research is a set of theoretical, methodological and practical issues related to preparation and presentation of an integrated report as a factor influencing the competitiveness of a reporting entity. Objectives The aim of the research is to reveal competitive advantages and disadvantages of integrated reporting and an integrated report. To achieve the stated objective I have identified the perimeter and potential of using integrated reporting as a source of competitiveness of an enterprise. Methods The methods of the research include critical analysis, synthesis and identification of cause-and-effect relation. Exploring the work of organizations that develop accounting standards and leading consulting firms in the field of group and integrated reporting served the theoretical basis of the study. Results The article covers the existing viewpoints on pros and cons of integrated reporting, considers the sources of creating a company's competitiveness and applicability of the cost-effectiveness analysis on the basis of an integrated report. The result of the study is my suggestions on preferable content and structure of an integrated report to ensure competitive advantages of an entity. Practical Application The results of the study can be useful for organizations, which consider the expediency of generating an integrated report and its contents. The results may also serve as materials for educational, methodological and scientific work and are intended for a wide range of interested users, like scholars, students, bachelors, masters, postgraduates, and teachers. Conclusions and Relevance The theoretical and practical significance of the article is to substantiate the need to maintain a balance between financial and non-financial information disclosure by an organization, and to provide recommendations on integrated report generation. The study enabled to have a better understanding of the specifics of integrated report generation in terms of ensuring competitiveness of an enterprise.
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