The issue of assessment is the most widely discussed in the theory and practice of accounting. Assets pricing models have become especially relevant after the International Financial Reporting Standards were introduced into the national accounting systems of the Russian Federation, which enriched practical accounting procedures with novel types of assessment that most of Russian accountants have not yet encountered with: fair value and value in use. Fair value refers to the key concepts of IFRS and it is studied not only by professionals involved in accounting theory, but also by practitioners. The idea of valuing assets and liabilities at fair value is an independent theoretical insight, based on several economic theories: the theory of value, theories of money, marketing theory, risk theory. This article deals with the assets valuation models in the financial accounting applied by IFRS, in terms of the concepts of risk and uncertainty in the economy. A great deal of attention is paid to the analysis of fair value and to valuation models that resemble the fair value concept, such as net selling price and value in use.
Keywords: assets, uncertainty, risk, market, sale, price, investment, cash flow, fair value, value in use, net selling price, valuation
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