Home  Journals  International Accounting  7(205) - 2012 February

Methods of estimation of cost of a brand

Available online: 16 February 2012

Subject Heading: PROBLEMS.OPINIONS. SOLUTIONS

JEL Classification: 

The method of estimation of the company's brand as the object of advertising is considered in the article. The author focuses on the method of accumulation of total costs, the method of calculation of goodwill (goodwill); method of analysis of financial flows, the method of the total discounted value.

Keywords: Intangible assets, brand, evaluation, advertising and methodology, efficiency

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ISSN 2311-9381 (Online)
ISSN 2073-5081 (Print)

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