Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
The balanced approach in strategic management
Available online: 19 March 2012 Subject Heading: QUESTIONS OF MANAGEMENT JEL Classification:
In the article the various concepts of strategic planning are considered. The reasons of failures of the companies-leaders in the different markets are investigated. New approach to strategic management ?- the concept of strategic cards is described. Keywords: strategic management; strategic control; balanced metrics; strategic cards; performance pyramid, effectiveness |
ISSN 2311-8725 (Online)
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