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Economic Analysis: Theory and Practice
 

The balanced approach in strategic management

Vol. 11, Iss. 11, MARCH 2012

Available online: 19 March 2012

Subject Heading: QUESTIONS OF MANAGEMENT

JEL Classification: 

Sergienko A.V. graduate student of department “Management, Production, Audit and Accounting”, Moscow Technical University of Communications and Informatics
kombat@aist.net.ru

In the article the various concepts of strategic planning are considered. The reasons of failures of the companies-leaders in the different markets are investigated. New approach to strategic management ?- the concept of strategic cards is described.

Keywords: strategic management; strategic control; balanced metrics; strategic cards; performance pyramid, effectiveness

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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