Home  Journals  Economic Analysis: Theory and Practice  22(151) – 2009 August

Valuables approach for appraisal of football club brand

Available online: 1 October 2009

Subject Heading: The analysis of non-material actives

JEL Classification: 

Today football is not only a bright fascinating game, but also a separate industry, where the role and importance of brands is the same like in the other business directions. However, problems of football brands valuation are rarely discussed in printing materials and in the internet. In this article author analyzes researchers` understanding of a brand as economic category, specifies brand of football club among other types of brands and describes different ways of its valuation and the existing experience of apprising football brands by the leading consulting companies.

Keywords: appraisal, value, brand, mark, capital, football, sport

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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