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Economic Analysis: Theory and Practice
 

The automobile company strategy development

Vol. 8, Iss. 22, AUGUST 2009

Available online: 1 October 2009

Subject Heading: The competitiveness analysis

JEL Classification: 

Shushkin M.A. candidate of economical sciences, associate professor at the Marketing and Management Chair of Nizhniy Novgorod State University of Architecture and Civil Engineering ;

In publication the analysis the reasons of loss of competitiveness domestic automobile companies. Investigated methodological approaches of management with the purpose of competitiveness. The analysis of expert interrogation factors of competitiveness the companies. Is offered technique of an estimation of competitiveness of enterprises. Possible strategy of development of the enterprises are classified and technologies of their realization are given.

Keywords: competitiveness, motor industry, strategy

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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